Martin Lindstrom Truths and Lies About Why We Buy Video Book Review
"Small Data: The Tiny Clues That Uncover Huge Trends" past Martin Lindstrom and Scrap Heath
Martin Lindstrom is one of the world's premier brand building experts – advising Fortune 100 brands from Coca-Cola to Nestle to Red Bull on how to build future-proof brands.
He has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.
He has developed an unorthodox way of doing what every company says it wants to practice: understand its consumers' deepest desires and plough them into breakthrough products, brands or retail experiences.
Time Magazine has recognized Martin as one of the top 100 Most Influential People in the World.
Recently, an independent report conducted among 30,000 marketers named him the world's #one make-edifice expert.
He is a New York Times and Wall St Periodical best-selling writer of v other groundbreaking books, including "Buyology: The Truth and Lies Nearly Why Nosotros Buy," "BRANDsense," and "Brandwashed."
"Buyology" was voted "pick of the year" by USA Today, and appeared on Elevation 10 bestseller lists in the U.s. and worldwide, including the New York Times and the Wall Street Journal.
His book "BRANDsense" was acclaimed by the Wall Street Journal as "…one of the five best marketing books e'er published."
He is the anchor and producer of NBC's pop TV show; 'Master Street Makeover' on TODAY; a columnist for Fast Visitor and Time – and continues to be featured in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous other publications and television channels worldwide.
The Host's Perspective:
Mitch Joel, the writer of the book "Ctrl, Alt, Delete" jokes that in the marketing world, you lot tin can't throw a professional marketer downward a flight of stairs these days without the words "big data" tumbling out of their pockets. Big Data has become one of the biggest marketing buzzwords lately.
In fairness, some marketers are successfully using big information to create better products, better serve their customers and improve their marketing. The trouble is that many companies remember that big data will provide all the research and insights they demand.
In Martin Lindstrom's book "Small Data" he demonstrates that marketers' preoccupation with digital information is endangering loftier-quality insights and observations, and that if companies want to truly empathise consumers, big data offers a valuable, simply incomplete solution. The small data that companies are missing comes from spending fourth dimension with consumers in their daily lives, observing them and probing for their real emotional desires, not just what they say they want.
In the volume, Martin shows how talking with consumers and observing their behavior and exploring their deeper motivations helped to reveal "small information" insights that have created enormously profitable breakthroughs for companies. Also, the book is written very differently from most other business books.
In the start vii chapters, Martin brings you on a fascinating bout around the world observing consumers in their "natural habitats." At times I didn't quite see where information technology was all going until the eighth chapter, where he ties it all together and reveals the vii stride procedure he uses to generate small data insights. Information technology was a bit like experiencing an astonishing magic show, and at the terminate the wizard reveals how he did the tricks. Except in this case, you'll acquire how to exercise the tricks.
Mind to the Interview:
Show Notes:
Small Data: The Tiny Clues That Uncover Huge Trends past Martin Lindstrom and Chip Heath
Martin's Website (MartinLindstrom.com)
Martin's Facebook Page
Martin'southward Twitter (@MartinLindstrom)
If yous enjoy the testify, please charge per unit it on iTunes or Stitcher and write a cursory (i judgement) review. That would help more people like you to discover the testify.
Source: https://www.linkedin.com/pulse/marketing-book-podcast-small-data-martin-lindstrom-douglas-burdett
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